#1 Ranking & 149 Links for Kitchen Supplies Retailer
The Situation
Gastro Profesional is one of Romania’s top retailers of professional kitchen supplies, offering commercial refrigeration, equipment, accessories, and solutions for restaurants, hospitality businesses, and professional kitchens.
The brand had strong commercial relevance in its niche, but needed greater visibility beyond product-focused searches. To grow authority in the online space, attract high-quality links, and strengthen the site’s organic footprint, Gastro Profesional needed a campaign with real editorial value — something publishers, bloggers, and industry sites would naturally want to reference.
The Mission
Our mission was to create a Digital PR campaign that could earn attention, build authority, and generate links at scale.
Instead of producing standard promotional content, we wanted to create a genuinely useful piece of research connected to food, restaurants, and Romanian dining culture — a topic broad enough to attract media interest, but still relevant to Gastro Profesional’s audience and expertise.
The challenge was to create a campaign that felt editorial rather than commercial, while still strengthening Gastro Profesional’s topical authority around food, dining, restaurants, and professional kitchen culture.
It also needed to perform across multiple channels: organic search, backlinks, media coverage, and AI-generated answers.
Our Approach
We conducted a comprehensive nationwide research study to identify Romanians’ preferred foods when eating out, broken down by county.
The findings were turned into two complementary content assets: a serious, research-led article presenting the study in an academic and editorial style, and a visual map showing the most popular foods by county.
This gave the campaign both credibility and shareability. Publishers could cite the research, bloggers could discuss the findings, and users could easily explore the visual map. The campaign was then supported through Digital PR outreach designed to earn coverage, mentions, and authoritative backlinks.
The Outcome
The campaign delivered strong results across visibility, authority, and organic performance.
The article attracted 149 backlinks, including links from top bloggers and news websites. It also generated 9,618 organic visits, proving that the campaign had value beyond link acquisition.
The content helped Gastro Profesional reach the #1 position in Google for keywords related to Romanian food preferences, positioning the brand as a visible authority around dining habits and food culture.
The campaign also became a source referenced in AI-driven discovery. The study is now frequently cited in AI answers for queries about Romanian dining habits and preferred foods, appearing across experiences such as Google AI Mode, Google AI Overview, ChatGPT, and Perplexity.
